A major theme of the newsletter this week is how technology shapes our behavior, both in positive ways and sometimes, negative ways. I found this article on Entrepreneur to be really fascinating! So many of the encounters we have using web sites and apps are designed to beckon us back to those sites and apps. Whether through notification or a reinforcement of a fear of missing out, here are 10 Ways Technology Hijacks Your Behavior.
The Ways Technology Impacts Our Behavior
“When you bring up the feed on one of your favorite apps the dopamine loop has become engaged. With every photo you scroll through, headline you read or link you go to, you are feeding the loop which just makes you want more.”
Now Facebook has been in the news now for quite a while. I’m not on Facebook (which I’m pretty glad about), but have obviously followed the stories about how data collected from users on the site have been used in a number of different ways. Some are wondering what Facebook is doing to our brains? That dopamine hit mentioned earlier? It’s real and a few of the early executives at Facebook talked about it in a lengthy interview with the news site Axios.
“I had these people who would come up to me and they would say, ‘I’m not on social media.’ And I would say, ‘OK. You know, you will be.”