Producing content for YouTube can be a real challenge – it’s not as easy as just hitting record and putting it out there. You need to be consistent and show up day after day, week after week, month after month. And even then, you might only get a few subscribers in the beginning.

It takes time and patience to grow an audience on YouTube.

I’ve been producing podcasts and videos for YouTube for the last three years, and I’ve learned a lot along the way. Here are some of the biggest lessons I’ve learned:

Being consistent is critical to your success.

This is probably the most important thing when it comes to producing content for YouTube. If you don’t show up, your viewers will eventually lose interest. That’s only part of the equation though, because if you don’t show up, YOU will also lose interest.

You need don’t need to be there every day when you’re just getting started, but if you want to grow any new marketing channel, you have to put content out routinely. The clients I work with that make a commitment to recording and releasing new content weekly have consistently been the best at attracting new people into their audience.

The absolute best case scenario is to record more than one video at a time and give yourself a cushion in case things get crazy for you one week, or you need a break. We all do from time to time.

Quality matters – but less so than quantity (as it turns out) in building an audience.

It’s important to put out high-quality content, but quantity is probably a greater factor in your ability to grow an audience for your YouTube channel starting out.

This one honestly has been a learning experience for me, someone who often strives for perfection in their work.

But here’s the sad truth that I’ve learned. Most of my clients either don’t notice or don’t care how polished a video is. Definitely not the case with all, but I’d say… 50%? The value they are looking for, which are subscribers and likes, comes mostly from frequency. The more videos you have, the more opportunities there are for YouTube to recommend you. Same thing goes for social.

Short form vs Long Form. Which is better?

Tagging on the point above, right now most of my clients would rather see short social clips than long form videos. And I think that follows the trends of the day, we live in a world of TikTok and Instagram.

I think this trend will be short lived.

TikToks and Reels will always have their place. Truthfully I spend just as much time on those platforms than I do on YouTube! But there is no substitute for a good YouTube video to teach you how to get started on that project you’ve been thinking about, or to watch an in-depth review of a new product. Everything I’ve learned about producing videos and podcasts came from YouTube.

You need both forms, but ultimately I am betting my company on long form making a resurgence within 1-2 years.

Look for trust based relationships

One of the reasons I only sign 6 month contracts with clients is that I want to see how the relationship is going to work. In my experience, this is the perfect amount to time to set a challenging goal (getting started making videos for YouTube) and ultimately determine if trust has been established.

It’s important to trust your team and give them room to breathe – if you’re constantly checking in on them and nitpicking every little thing they do, they’ll eventually lose motivation and quit. Let them do their job, and trust that they’ll do it well.

Those things should go without saying, but I’ve had to say goodbye to 2 clients over the last 6 months for this very thing.

These are just some of the things I’ve learned over the last three years of producing podcasts and videos for YouTube. There’s a lot more that goes into it than just these four points, but these are some of the most important things to remember if you want to be successful creating videos for YouTube and building an audience.