Maintaining YouTube consistency can be a daunting task, especially when you are just starting out.

In the world of YouTube, there's no denying that quantity matters. With over 500 hours of video uploaded every minute, the competition for attention is fierce. It's no wonder that many business owners feel overwhelmed by the prospect of creating consistent content, fearing they'll be unable to keep up with the platform's relentless pace.

The Tortoise and the Hare: A Lesson in Consistency

However, the race to succeed on YouTube isn't just about speed. It's about consistency. Consider the classic fable of the tortoise and the hare. The hare may be faster, but the tortoise ultimately wins because he's consistent and steady in his efforts.

So, how can you, as a business owner, maintain a consistent presence on YouTube without burning out? The answer lies in setting your own pace and sticking to it.

Finding Your Cadence

Success on YouTube is about finding your unique cadence. Whether it's once a week or once a month, the key is to decide on a frequency that you can commit to and communicate that schedule to your audience. This way, they know when to expect new content and can anticipate your next release. So while you don’t necessarily need to upload a video every single day (I don’t) you do want to upload on a schedule people can depend on.

Capturing Attention with Quality

In addition to maintaining a consistent uploading schedule, it's essential to focus on quality. While it's true that some YouTube creators thrive on posting daily videos, their success often comes at the cost of quality. As a business owner, your goal should be to create content that's both engaging and valuable to your audience. This may mean fewer videos, but each one will pack a more significant punch.

the 80/20 Rule: The Pareto Principle in Action

Italian economist Vilfredo Pareto observed that 80% of effects come from 20% of causes. This concept, known as the Pareto Principle or the 80/20 rule, suggests that focusing on the most crucial 20% of your efforts will yield 80% of the desired results.

In the context of YouTube, this means prioritizing the creation of high-quality, impactful videos over churning out content for the sake of consistency. By focusing on the most critical 20%, you'll achieve greater returns on your investment and create a lasting impression on your audience.

look to the audience for help with ideas

Engage with your audience by responding to comments, asking for feedback, and incorporating their input into future content. This interaction fosters a sense of community and loyalty, encouraging viewers to stick around and wait for your next video, even if it's not as frequent as other creators'.

just get started

As a business owner, it's natural to feel intimidated by the prospect of creating consistent content on YouTube. However, by finding your own cadence, focusing on quality, leveraging the 80/20 rule, and fostering audience engagement, you can carve out your own path to success on the platform.

It's time to overcome your fear and embrace the power of consistency on your terms.

Tips for Maintaining YouTube Consistency

• Find a pace which makes sense for you, but remember to stick with it.

• Video quality is a lever you can pull to become more consistent.

• Generally speaking it makes sense to priority quality over quantity, but the most successful with have both.

• Engage the viewers of your channel to ask questions and comment. These are where your next video idea comes from.