Daring Creative

WILLIAM SMITH

(503) 510-9601  —  WILLIAM@DARINGCREATIVE.COM — 18213 SE 18TH ST. VANCOUVER, WA 98683

PROFILE

My background includes a 20 year career in digital marketing, with campaigns spanning healthcare, education, gaming and tourism. I’ve built teams, websites, produced podcasts and managed paid search programs. Looking forward, my interests are in content marketing with an emphasis on audio.

EXPERIENCE

CORP MARKETING STRATEGIST, PODCAST PRODUCER — AUDIGY GROUP (2012-PRESENT)

Marketing strategist with with a focus on content. Podcast producer and host of Reach, The pAuDcast and the Audigy Webcast.

DIGITAL MARKETING MGR — AUDIGY GROUP (2013-2015)

Marketing manager. Trained internal digital department on marketing best practices for search, web and social media. Designed and developed corporate web sites.

DIRECTOR OF ONLINE MARKETING — HOLIDAY RETIREMENT (2010-2012)

Marketing director with responsibility over 300 senior living websites. Social media manager for Holiday Retirement.

DIRECTOR OF SEARCH MARKETING — OFF MADISON AVE (2008-2010)

Marketing director with emphasis on search marketing. Clients included SkyMall, NASM, Nike and United Way.

SKILLS

Adobe Creative Suite, Pro Tools, Logic Pro X, Mac OS and Windows fluent.

EDUCATION

The University of South Florida — Music

PODCASTS

REACH (33 episodes)

Select Episodes

  • Reach #32 – Is Twitter Worth Your Time? — Produced, Hosted, Edited
  • Reach #31 – Patient Retention and YouTube Best Practices — Produced, Hosted, Edited
  • Reach #30 – Is Content Marketing an Art or a Job? — Produced, Hosted, Edited
  • Reach #29 – Building Online Communities — Produced, Hosted, Edited
  • Reach #28 – Local Search, Database Marketing and Facebook Live! — Produced, Hosted, Edited
  • Reach #27 – Tracking Marketing Results — Produced, Edited