about daring creativeCrafting Dynamic Videos for YouTube & Social Media
On the set of The Chop Up for Lincoln Design Co.
The book “Show Your Work” by Austin Kleon truly shaped my career trajectory and is a key philosophy behind my work in helping others to document their process and passion.
At Lincoln Design Co, posing with the WWE Championship Belt.
Welcome to Daring Creative. I'm William, and I specialize in creating video content specifically designed for YouTube and social media.
Why YouTube and Social Media?
YouTube: It's huge—over 2 billion users! It's all about engaging content that keeps viewers watching and sharing.
There’s a lot of noise on these platforms and you’re competing with pictures of your friend’s baby, U2 at The Sphere and meme’s about Drake vs. Kendrick. That’s why…
At Daring Creative, I take a different approach by making videos that are fun, engaging, and true to the spirit of each platform—perfect for grabbing attention and getting people talking.
Fast cuts, smooth beats, getting to the point quickly, and presented as a story.
A bit about me:
Over 25 years crafting marketing strategies, especially around search and content.
I host and produce a podcast—yeah, I love telling stories in audio too!
Avid videographer and editor; I get my hands dirty with every series.
I’ve been running my own business, so I’m already tied into the needs of business owners.
Early adopter of tech and a big fan of AI; always looking for ways to weave new tech into my work.
And there’s Sherman, my loyal dog and creative director. Usually, sleeping on the job. Love him.