About Daring Creative
Whether you're building a business, launching an event, or sharing a big idea—these packages are designed to make your brand look sharp, sound clear, and feel like you.
- I’m William Smith, founder of Daring Creative.
- I help people get their story straight—so they can share it with confidence.
- I work with ideas in motion: brands, startups, personal projects, anything with heart.
- My background is in marketing, but my skillset spans branding, messaging, content creation and strategy.
- I’ve worked with sculptors, audiologists, collectors, therapists, and even other brand agencies.
- I like structure, but only if it creates momentum.
- I believe clarity is a service—and one of the most generous things you can offer.
- I don’t chase perfection. I chase resonance.
- I care most about work that feels true, useful, and alive.
- I’m a guide, not a gatekeeper.
William Smith
Qualified by doing.
Helping people get clear on their brand—fast.
Scoped branding and content services for launches, pivots, and ideas.
[More about William…]
The Crew
Sherman
The original creative spark. Bold, curious, and always down to crack a case—especially in red goggles.
Sherman's goggled look comes from a dream I had once where he and I were going on adventures through time. In that dream, he wore goggles and when I woke up I saw him differently. He inspired me to create Daring Creative. A true co-pilot. Rescued in January of 2015 and we said farewell in March 2025.
Wilson
Loyal and alert, Wilson keeps things secure. He’s the first to bark at distractions—and he’s usually right.
Wilson is the director of security IRL as he constantly protects Kelly from pretty much everyone, me included! Rescued in December of 2017.
Sebastian
Brings sound, soul, and spontaneous joy to the studio. Often found circled under the desk or romancing someone.
We rescued Sebastian in March of 2025 and he stole our heart. One of the most loving dogs I've ever met.
Showcase
