Welcome to Daring Creative. I'm William Smith, and my mission is to help businesses tell authentic and relatable stories. After being laid off from my job, I saw a need for businesses to create compelling content for social media and YouTube. It seemed like the perfect time to embark on an entrepreneurial journey, and thus, Daring Creative was born.

my Mission

At Daring Creative, I specialize in working with businesses to tell the authentic stories of customers, subject matter experts, and entrepreneurial journeys. My goal is to help people connect in a genuine and relatable way through storytelling. Transparency and relatability are at the core of everything I do.

Core Values

• Transparency: Honesty and openness in every project.

• Relatability: Creating content that resonates on a personal level.

• Authenticity: Ensuring every story is genuine and true to its source.

A Success Story

One memorable project was Bourbon Lore, a lifestyle bourbon brand rooted in storytelling and history. Over six months, I traveled and learned from experts in the whiskey world, from collectors and influencers to master distillers, to tell the story of American whiskey. With my help, Bourbon Lore had a successful launch, selling out its initial public offering of limited edition bourbon from Holladay Distillery in less than an hour.

Unique Skills and Experiences

My skillset is diverse, encompassing marketing strategy, video production, podcasting, and AI workflows. Here are a few quotes from past clients and colleagues that speak to some of my intangibles:

"He is an incredibly talented video producer, director, editor, and has a special skill of getting our entire team comfortable in front of the camera!"

— Blake St. Onge, Managing Principal and Owner, Cresa Portland

"My favorite thing about working with Will on set is that he is committed to making his subjects comfortable. He will work with you to highlight your strengths and he will cheer you on along the way. Somehow, Will is able to remove the awkward and anxious feelings that most people experience when they’re being recorded and replace that energy with genuine excitement."

— Meghan Kelly, Co-Founder and CEO, Formada

"He has the ability to take complicated subject matters, and with a sense of humor, make them easy to understand. Not only did he provide a great foundation for social media protocol, his forward-thinking strategies and knowledge of this ever-changing online world generated awesome results."

— Kristy Kneiding, Principal, K2 Marketing Solutions

"It was a daily joy to bounce ideas back and forth and listen to him tell me about the latest apps, online trends, newest technology, and current digital media methods. If it's happening online, William is not only aware of it but he's likely already tried it out and thought of ways to make it better."

— Holly Ringerud, Creative Brand Planner and Strategist

Services Offered

I offer a range of services including creative consulting, marketing strategy, video production, podcast production and hosting, and AI workflows. These services are designed to benefit clients by enhancing their brand storytelling, increasing engagement, and driving growth.

What to Expect

When you work with me, you can expect a true collaboration and a journey of growth. I challenge my clients and become an enthusiast of their brand, ensuring their stories are told authentically and effectively.