Struggling with What to Post on Social Media? Try These 5 Content Curation Strategies

Just like a television station has a diverse lineup of programming to keep their audience engaged, your social media channels should also offer a variety of content to attract and retain followers. Imagine if a television channel only showed one type of show all day, every day - it would quickly become boring and uninteresting. The same goes for your social media channels. By curating and programming a diverse range of content, you can capture the attention of your audience and keep them engaged with your brand.

Here are five ways to curate content for your social media channels:

Follow Influential Voices in Your Industry

Are you following influential voices in your industry? By sharing their content on your social media channels, you show your audience that you're plugged in and knowledgeable about the latest trends and ideas. This also helps to establish your brand as a thought leader in your industry.

Share User-Generated Content

Did you know that user-generated content can be a powerful tool for engagement and brand loyalty? Encourage your followers to create and share their own content related to your brand or products. This can be anything from photos and videos to testimonials and reviews. Sharing this content not only showcases your customers, but it also provides social proof and authenticity to your brand.

Provide Value with Educational Content

Do you have expertise or insights that you can share with your audience? Consider creating educational content that provides value to your followers. This can include blog posts, how-to videos, infographics, and more. Sharing this type of content helps to position your brand as a valuable resource for your audience.

Create React Video Content

Have you ever watched a video from another creator that you either agree or disagree with? Consider creating react video content where you add your own perspective to the video. This type of content can be engaging and shareable, especially if it sparks a conversation or debate.

Curate Content from Other Sources

Finally, don't be afraid to curate content from other sources that align with your brand values and messaging. This can include articles, videos, podcasts, and more. Just be sure to properly credit the original source and add your own commentary or thoughts to the content to provide context and value for your audience.

By using these five strategies, you can program your social media channels with fresh and engaging content that resonates with your audience. And remember, curating content doesn't mean you're taking the easy way out - it can be a powerful tool for establishing your brand as a thought leader and building trust and loyalty with your audience.