Rock Paper Coin - A Story of Resilience and Connection

With an innovative demo product designed to streamline wedding payments and contracts, Rock Paper Coin aims to revolutionize how couples and vendors interact. However, the pandemic posed a unique problem: How could they build awareness and engagement for a product centered around an industry that was currently on pause?

Our initial task was to communicate Rock Paper Coin's core message effectively. We identified that, despite the pandemic, couples and vendors were eagerly seeking solutions for future weddings. Our strategy was to highlight how Rock Paper Coin could simplify the intricate processes of planning a wedding, focusing on the ease and efficiency of digital contracts and payments.

We crafted a narrative that resonated with our target audience: couples planning their wedding amidst uncertainty and vendors looking for streamlined business processes. This narrative was not just about a product; it was about hope, resilience, and the promise of future celebrations.

Engagement was key. We understood that our audience was not just looking for a service but a partner in their wedding planning journey. We leveraged social media platforms to distribute our content, ensuring that it was not only informative but also emotionally engaging.

The final phase was to reveal deeper aspects of Rock Paper Coin's brand ethos. We focused on their commitment to transforming the wedding planning process, their vision for a more connected vendor-couple relationship, and the impact they aimed to have in a post-pandemic world.

Interviews with the founders and key team members were interspersed in our content, offering insights into their motivations and aspirations. This human element added depth to the brand story, building trust and authenticity.